Analytics: push campaigns

To find push campaign analytics page, you must switch to the correct tab while you are in analytics.

 You can filter the results by web and mobile push and the date range (maximum past 90 days).

 Right below these filters you will find a set of important metrics regarding your push campaigns. The campaign results chart can be filtered by the campaign type and metric (CTR, DSP, Delivered & Clicked):

• sent campaigns (number of campiangs sent in a selected date range),
• sent (number of sent notifications in a selected date range),
• delivered (number of delivered notifications in a selected date range),
• clicked (number of clicked notifications in a selected date range),
• campaings results (daily chart representing campaigns result; you can choose the campaign type and metric type),
• CTR (click-through rate in a selected time range),
• average CTR (average click-through rate in a selected time range), 
• DSP (deliverability rate in a selected time range),
• average DSP (average deliverability rate in a selected time range).

Next, you’ll see a comparison table that helps you identify which targeting strategy delivers the best results.

 The following sections are campaign schedule and subscriber activity charts:

• campaign schedule (time of day when campaigns were sent),
• subscriber activity (time of day when campaigns were delivered and clicked).

The final section consist of Average campaign CTR and DSP and campaign rank:

• average campaign CTR (average click-through rate of campaigns sent in a selected time range), 
• average campaign DSP (average deliverability rate of campaigns sent in a selected time range),
• campaign rank (list of campaigns sent in a selected time range with statistics).