Onsite notifications: Introduction and benefits

What are onsite notifications?

Onsite notifications are targeted messages that appear directly on your website to engage visitors in real time. They can be used to share updates, promote offers, and guide users during their session.

Onsite vs Web push

While onsite notifications and web push notifications may look similar at first glance, they serve different purposes and audiences. Onsite notifications are shown only to users actively browsing your website, allowing for highly contextual and personalized engagement. Web push notifications on the other hand, are delivered to a user’s device even when they’re not on your site, making them ideal for re-engagement and timely alerts outside the browsing session.

Benefits

A key advantage of onsite notifications is that they don’t require user subscription. This means that you can reach a much larger share of your website visitors compared to web push, which requires explicit opt-in. It makes onsites a powerful option for maximizing reach and driving immediate action.

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