Live activities: introduction and benefits
What are live activities?
Live activities are dynamic, real-time displays that appear on a mobile device's lock screen and - on supported iOS devices (iphone 14 Pro and iphone 14 Pro Max, iphone 16+) - in the Dynamic Island, without requiring the user to open the app. They are designed to surface time-sensitive, continuously updated information at a glance, keeping users informed throughout the duration of an ongoing event or process. Live Activities can be triggered automatically when a relevant event begins and dismissed once it concludes.
Live activities are linked to mobile apps, so you can only implement it, if you own a mobile app.
Use cases
- tracking food or grocery delivery progress and estimated arrival time,
- displaying live sports scores, match timers, and key event updates,
- showing ride-sharing status and driver location updates,
- monitoring flight status, gate changes, and boarding times,
- following the progress of a financial transaction or order fulfillment,
- keeping users updated during live events such as auctions or ticket sales.
Mobile apps across industries - from food delivery and transportation to sports, travel, finance, and e-commerce - can leverage Live Activities to keep their users engaged between app sessions.
Live activities will be shown only for app users that actively expressed their interest in following that activity (like hitting a notification bell icon next to the event listing in your app).
PushPushGo provides this feature in form of ready to use templates, e.g. Football match score.
When implemented thoughtfully, live activities they reduce the need for users to repeatedly open the app to check for updates, resulting in a smoother experience and stronger engagement throughout the entire customer journey.